vrijdag 18 februari 2011

Field Research

On the 7th February we went to a Sigma Service Point. We went to one of the Service points, which is situated in Rijswijk, the Netherlands. After asking at the reception if we were able to walk around in the store, we got the green light. The store on itself was quite small, and did not just only offer paint, but sort of the whole kit of needs which a professional painter must have to do his job. The store area also included a place where the painters could talk with the retailers with a cup of coffee, as well as a desktop PC which provided information about the weather as well as colour schemes.
One of the retailers provided us some additional information. Their users are professional painters, which get hired to do jobs, such as painting parking lots and such. They informed us about the fact that most of their customers do know all sorts of colour codes as well as what sorts of paints they want. In case of an unknown problem to tackle, they most of the time discuss the problem to get a good advice from the retailer apparent in the service point.
It is important that this connection between the user and the retailer will still remain after introducing the interface. This could be sustained by still leaving some things to the retailer, such as a price negotiation space as well as some additional information, if needed by the painter.
When looking at the shelf in this service point, it seemed strange that no price was shown. The reason for not giving this information directly is not yet clear to us. Thanks to a reference to call the people who are responsible for the interior of the stores, we are able to know.

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