This is where we would like to end up:
vrijdag 18 februari 2011
Personas
We wish for to create a product that will be used by the customers of Sigma as well as their salesmen
Field Research
On the 7th February we went to a Sigma Service Point. We went to one of the Service points, which is situated in Rijswijk, the Netherlands. After asking at the reception if we were able to walk around in the store, we got the green light. The store on itself was quite small, and did not just only offer paint, but sort of the whole kit of needs which a professional painter must have to do his job. The store area also included a place where the painters could talk with the retailers with a cup of coffee, as well as a desktop PC which provided information about the weather as well as colour schemes.
One of the retailers provided us some additional information. Their users are professional painters, which get hired to do jobs, such as painting parking lots and such. They informed us about the fact that most of their customers do know all sorts of colour codes as well as what sorts of paints they want. In case of an unknown problem to tackle, they most of the time discuss the problem to get a good advice from the retailer apparent in the service point.
It is important that this connection between the user and the retailer will still remain after introducing the interface. This could be sustained by still leaving some things to the retailer, such as a price negotiation space as well as some additional information, if needed by the painter.
When looking at the shelf in this service point, it seemed strange that no price was shown. The reason for not giving this information directly is not yet clear to us. Thanks to a reference to call the people who are responsible for the interior of the stores, we are able to know.
One of the retailers provided us some additional information. Their users are professional painters, which get hired to do jobs, such as painting parking lots and such. They informed us about the fact that most of their customers do know all sorts of colour codes as well as what sorts of paints they want. In case of an unknown problem to tackle, they most of the time discuss the problem to get a good advice from the retailer apparent in the service point.
It is important that this connection between the user and the retailer will still remain after introducing the interface. This could be sustained by still leaving some things to the retailer, such as a price negotiation space as well as some additional information, if needed by the painter.
When looking at the shelf in this service point, it seemed strange that no price was shown. The reason for not giving this information directly is not yet clear to us. Thanks to a reference to call the people who are responsible for the interior of the stores, we are able to know.
maandag 7 februari 2011
Chosen company
We chose to design for Sigma Coatings. Sigma Coatings is a Dutch company, specialized in all sorts of paints. They were founded in 1972 and are part of PPG Industries, which is a large American company, which is specialized in glass and chemicals.
They offer products to two types of clients: DIY (which are the customers which will buy their paint in shops like the Gamma and Praxis) and trade (the professional, such as painters or decorators which get hired).
Since the customers which buy their paints at other retail points may not be that interested in an application that gives information on only the Sigma brand. They only have limited paint types on their shelfs, often representing only a small amount of the Sigma Coatings assortment.
When Sigma wants to sell some type of paint to a professional client, they offer a lot of colour schemes, as well as brochures and professional advice. This information can be found on their website, in pdf-formats.
They offer products to two types of clients: DIY (which are the customers which will buy their paint in shops like the Gamma and Praxis) and trade (the professional, such as painters or decorators which get hired).
Since the customers which buy their paints at other retail points may not be that interested in an application that gives information on only the Sigma brand. They only have limited paint types on their shelfs, often representing only a small amount of the Sigma Coatings assortment.
When Sigma wants to sell some type of paint to a professional client, they offer a lot of colour schemes, as well as brochures and professional advice. This information can be found on their website, in pdf-formats.
List of initial demands
We have been given a specific task in this course. We have to design an application for a large company, which is planning to introduce RFID technology to its products. This RFID technology makes it possible to scan products and display all the needed information for the user.
This information gets displayed on a 7’’ touchable screen, in which a lot of functionalities which may support their shopping process.
The product has to help the customer, so this assignment is not that much business focused. It needs to assist the user in an intuitive way.
This information gets displayed on a 7’’ touchable screen, in which a lot of functionalities which may support their shopping process.
The product has to help the customer, so this assignment is not that much business focused. It needs to assist the user in an intuitive way.
Introduction
This course is all about designing for interaction. Our goal at the end is to design an interactive application which will help people to buy their product. Our group specifically had to design for do-it-yourself stores.
In this report we will discuss the first main objectives in designing this interactive application. This will be followed by the list of demands which are given by the Interaction course, which will be our starting point.
We will start off with explaining our choice for the company which we are going to design for. After we made this choice, we will do our research on the customers and users which will eventually have to have benefit from using this application. This will be done by field research.
This field research will eventually lead to some specific wishes from the user, from which we will derive some of the things which have to be integrated in the design. These results will also give us a clear idea of the person we are designing for, and therefore we will set up a persona, explaining some of the basic information which explains our user.
This persona is an archetype of the user, which describes a person representing the target group. This person does not exist, although it gives a lively indicator of the target group.
After determining the persona, we will eventually come up with a future scenario, in which we will explain which problems our application has to tackle.
In this report we will discuss the first main objectives in designing this interactive application. This will be followed by the list of demands which are given by the Interaction course, which will be our starting point.
We will start off with explaining our choice for the company which we are going to design for. After we made this choice, we will do our research on the customers and users which will eventually have to have benefit from using this application. This will be done by field research.
This field research will eventually lead to some specific wishes from the user, from which we will derive some of the things which have to be integrated in the design. These results will also give us a clear idea of the person we are designing for, and therefore we will set up a persona, explaining some of the basic information which explains our user.
This persona is an archetype of the user, which describes a person representing the target group. This person does not exist, although it gives a lively indicator of the target group.
After determining the persona, we will eventually come up with a future scenario, in which we will explain which problems our application has to tackle.
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